Non-Government Organization (NGO)
is an agency devoted to managing resources and implementing projects with the goal of addressing social problems. NGO Registration in Delhi are of great importance and value for the modern society registration and hence comes the need of having a marketing strategy for the NGO.
This would help the NGO reach the masses and make the common man aware of the work it does.
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Marketing in an NGO usually means attracting human and capital resources.
NGO Registration today use various marketing principles and techniques to influence a target audience to voluntarily accept, reject, modify or abandon a behavior for the benefit of individuals, groups or society as a whole. However, this is true only in case of some NGOs, while most of them are finding a great challenge to collect funds, in building credibility, getting more people involved and in general to carry out its social activities.
Marketing can be broadly defined as an exchange process designed to bring about mutual benefits and satisfaction.
non-governmental organizations marketing strategy
Certainly, it would be true to say that this applies equally to commercial business exchanges and non-commercial activities. NGOs or not for profit government organizations are clearly involved in exchange transactions. Universities offer courses to students in exchange for fees while Performing Arts companies offer entertainment in return for an admission fee. It is the long-term goals of the organization which define the nature of its business. you can apply for 80g registration to enhance your funding capability.
Commercial organizations seek financial profitability and growth, while NGOs have aims which are far more altruistic in nature, and which generally provide societal benefits as well as benefits to the individual organization. The underlying principles of marketing are the same for non-commercial, NGOs or NGOs as for business operations in the corporate sector. The task of marketing management in each case is to identify unsatisfied needs and wants and to develop effective and timely marketing programs to fill those market gaps with appropriate goods and services, thus achieving organizational goals through customer satisfaction.
However, there are some key differences between commercial, market-driven organizations and NGOs, especially relating to the constraints upon their activities arising from their traditions and development.
